Bally’s Corporation announced that it has entered into a multi-year market arrangement with Boot Hill Casino & Resort, located in Dodge City, Kansas. With the pending Kansas state sports betting legislation, Boot Hill Casino is committed, as a manager on behalf of the Kansas Lottery, to timely and effectively implement “Bally Bet,” Bally’s mobile sportsbook, to provide Kansas sports fans access to sports betting upon enactment of the legislation. Bally’s expects that its media partnership with Sinclair Broadcast Group, which provides it with access to integrate content into Sinclair’s portfolio of 19 regional sports networks, will also attract sports fans in neighboring states to the Kansas mobile sportsbook.
All gaming in Kansas is owned and operated by the Kansas Lottery. The arrangement, as required by law, would license, transfer or lease the necessary Bally’s mobile sportsbook elements to the Lottery to offer Kansas sports fans a premium sports betting platform.
With the ability to offer mobile sports betting in Kansas, Bally’s national presence would expand into its 14th state, including CO, DE, IA, IN, IL, KS, LA, MO, MS, NJ, NV, PA, RI, and VA. Notably, Kansas represents the third state where Bally’s does not maintain a land-based casino and would establish its market presence through Bally’s online platform.