Bally’s Corporation announced that it has entered the mobile sports betting market with the beta launch of its mobile sportsbook, Bally Bet, in Colorado. Bally Bet, which will offer a variety of unique and innovative features to sports betting fans across the Centennial State, was developed by Bet.Works – a premier, U.S. regulated sportsbook technology platform being acquired by Bally’s. The beta launch, which will be accompanied by limited marketing, will focus on the deployment, testing and refinement of the Bally Bet app and its content. Bally’s intends to incorporate enhancements to the Bally Bet app over the coming weeks.
Bally Bet will include, among other things, betting options for all of the biggest sports, exclusive in-app parlay games and integrated social features. In addition, Bally Bet users will be able to earn points betting on sports that they can redeem for gaming, dining, retail and other amenities at Bally’s Golden Gates, Golden Gulch and Mardi Gras casinos located in Black Hawk, CO, and at all of Bally’s casinos nationwide once the company’s new rewards program is unveiled this summer.
Bally’s intends to launch mobile sportsbooks in three additional markets in 2021, with subsequent launches to occur in 2022. The Bally Bet app is available for download in Colorado on both iOS and Android, and is also accessible via desktop at www.ballybet.com.