Unibet, a part of Kindred Group, collaborates with championship-winning NASCAR team Stewart-Haas Racing and driver Kevin Harvick to further grow its presence in the United States, specifically in motorsports. This is Unibet’s first US partnership in motorsports and within NASCAR.
For the first time in the US, Kindred Group, through its brand Unibet, will serve as a primary sponsor for two NASCAR Cup series at Indianapolis Motor Speedway and at Martinsville Speedway (VA). Unibet will also serve as the primary sponsor during the NASCAR Xfinity Series race in Indianapolis, with Kevin Harvick as the driver. Unibet will 14th of August make their debut as NASCAR-sponsors at Pocono Raceway in Pennsylvania, with Harvick and the No. 4. team
This is Unibet’s first US partnership in motorsports and within NASCAR. As the Official Sportsbook, the exclusive partnership will connect Stewart-Haas Racing’s fan base with Unibet in various meaningful activations throughout the season.