WynnBET opened its mobile sports book in Tennessee following approval from the Sports Wagering Committee of the Tennessee Education Lottery Corporation’s Board of Directors. Tennessee marks the sixth state where WynnBET has launched in less than nine months and is available for download anywhere in Tennessee on Apple and Android devices.
The previously announced marketing collaboration between WynnBET and the Memphis Grizzlies will start with fan-facing activations during home games May 10, 11, 13, and 14 at FedExForum, which includes the debut of the WynnBET touring vehicle, a custom-built mobile experience that travels the country hosting exclusive events and special appearances.
Ongoing, WynnBET and the Grizzlies will focus on an innovative digital-first approach, with WynnBET integrations across an array of the most popular digital and broadcast programs from the Grizzlies and Grind City Media, an on-demand media platform and digital content studio. In addition, WynnBET and the Grizzlies will collaborate on cross-promotional campaigns leveraging the Grizzlies’ digital footprint, including social media, web, and mobile applications.